The ivault brand book
A guide for creators, partners, and collaborators shaping the sharevolution.
ivault is building a world that shares more and wastes less. This page ensures everyone, from designers and agencies to content creators and ambassadors, knows exactly how we look, sound, and show up in the world.
Version 2.0, January 2026
©All Rights Reserved – Remy van Donk
2. Our Mission
The world doesn’t need more stuff. It needs smarter use of what we already have.
ivault has built exactly that: a rental platform that rewards sustainable choices, strengthens local communities, and puts people in control of their impact.
3. Our Voice
Pioneering. Inviting. Empowering.
We speak like a friendly tech ally.
Clear, warm, and helpful, never corporate.
- Talk with, not at people
- Make the complex feel simple
- Uplift without overhyping
4. Messaging Pillars
What we say. And why.
Earn & Save:
Turn stuff into income.
Cut waste.
Sustainability:
Less buying.
More borrowing.
Community:
Trust your neighbors.
Build something bigger.
Privacy & Safety:
You own your data.
We help protect it.
5. The ivault Logo Mark
Minimalist, bold, secure.
Our logo is more than a mark. It’s a promise of transparency, safety, and community.
Do:
- Use the full-color logo on white or very light backgrounds.
- Use the inverted white logo on photos or colored backgrounds for better visibility.
Do not:
- Don’t add drop shadows, glows, or other effects.
- Don’t place the color logo on busy or colored backgrounds.
- Don’t rotate, skew, or distort the shape.
5. The ivault Logo Mark
Minimalist, bold, secure.
Our logo is more than a mark. It’s a promise of transparency, safety, and community.
Do:
- Use the full-color logo on white or very light backgrounds.
- Use the inverted white logo on photos or colored backgrounds for better visibility.
Do not:
- Don’t add drop shadows, glows, or other effects.
- Don’t place the color logo on busy or colored backgrounds.
- Don’t rotate, skew, or distort the shape.
6. Our Corporate Typeface: Oscine
Friendly. Functional. ivault.
Oscine is the heart of our visual voice. With soft rounded edges and clean geometric lines, it combines ultimate legibility with just the right amount of character. It’s modern without being cold, distinctive without trying too hard, just like ivault.
Use Oscine everywhere: from the tiniest app button to our biggest investor decks.
It’s our typographic glue.
Oscine Light
Oscine Regular
Oscine Bold
The world doesn’t need more stuff.
The world doesn’t need more stuff.
The world doesn’t need more stuff.
We need smarter ways to use what we already have.
We need smarter ways to use what we already have.
We need smarter ways to use what we already have.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789.,:;!?@#%&*()[]{}-_=+/\\|~^°€$£¥©®™
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789.,:;!?@#%&*()[]{}-_=+/\\|~^°€$£¥©®™
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789.,:;!?@#%&*()[]{}-_=+/\\|~^°€$£¥©®™
Oscine Comes in three weights: Light, Regular, Bold, including Italics
Supports multilingual characters: ready for most of the markets we operate in
Designed for clarity and consistency across mobile, desktop, and print
Works equally well in body copy and headlines
6. Our Corporate Typeface: Oscine
Friendly. Functional. ivault.
Oscine is the heart of our visual voice. With soft rounded edges and clean geometric lines, it combines ultimate legibility with just the right amount of character. It’s modern without being cold, distinctive without trying too hard, just like ivault.
Use Oscine everywhere: from the tiniest app button to our biggest investor decks.
It’s our typographic glue.
Oscine Light
The world doesn’t need more stuff.
We need smarter ways to use what we already have.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789.,:;!?@#%&*()[]{}-_=+/\\|~^°€$£¥©®™
Oscine Regular
The world doesn’t need more stuff.
We need smarter ways to use what we already have.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789.,:;!?@#%&*()[]{}-_=+/\\|~^°€$£¥©®™
Oscine Bold
The world doesn’t need more stuff.
We need smarter ways to use what we already have.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789.,:;!?@#%&*()[]{}-_=+/\\|~^°€$£¥©®™
Oscine Comes in three weights: Light, Regular, Bold, including Italics
Supports multilingual characters: ready for most of the markets we operate in
Designed for clarity and consistency across mobile, desktop, and print
Works equally well in body copy and headlines
7. Color Palette
A color system built for clarity and trust.
Primary palette
The primary color palette establishes clarity, trust, and legibility across the product. These colors form the foundation of typography, structure, and core UI elements.
Slate
Hex: #1F1F1F
CMYK: 0/0/0/88
A deep, near-black tone used for primary text, emphasis, and high-contrast elements.
White
Hex: #FFFFFF
CMYK: 0/0/0/0
A pure white used to create clarity, openness, and strong content focus.
Eggshell Gray
Hex: #F1EFEA
CMYK: 0/1/3/5
A soft, neutral gray used as a background color to reduce glare and create visual comfort.
Secondary palette
The secondary color palette adds warmth, character, and flexibility to the visual system. These colors are used across the app, in advertising, and in brand communications wherever subtle color is needed to create emphasis, guide attention, or add visual interest without compromising clarity or trust.
Clay Peach
Hex: #D9A29A
CMYK: 0/26/29/15
Lichen Green
Hex: #8FAE9B
CMYK: 18/0/11/32
Dusty Violet
Hex: #B88FAF
CMYK: 0/23/5/28
Muted Sky Blue
Hex: #8FBAD6
CMYK: 34/13/0/16
Sand Ochre
Hex: #D6B483
CMYK: 0/16/39/16
8. Iconography
Simple icons. Built for clarity.
Uniform stroke weight, simple shapes, and a neutral style ensure clarity at any size.
Use a single, consistent stroke weight
Prefer simple outlines over filled or detailed shapes
Avoid shadows, gradients, textures, or decorative effects
Icons should remain clear at small sizes
Use icons to support content, not replace it
10. Sample Use Cases
How ivault is meant to look.
ivault Design Principles
Clarity before cleverness
If a message isn’t immediately understood, it doesn’t work.
We explain unfamiliar concepts simply and explicitly, especially peer-to-peer renting and local sharing.
Design with restraint
We avoid visual noise.
Whitespace, calm layouts, and simple compositions create confidence and trust.
Rounded corners on most of the elements feel soft and calm.
Typography leads
Type is a primary design element, not decoration.
Large, legible headlines and clear hierarchy do most of the work.
Color has a job
Color is used deliberately to frame content, guide attention, and establish hierarchy, never just to decorate.
The object is the hero
Products are shown clearly, honestly, and without distraction.
No clutter. No unnecessary props. The item speaks for itself.
Be explicit
We say “rent,” we say “local,” and we show real outcomes.
We don’t assume prior knowledge, and we don’t hide meaning behind metaphors.
Design for scale
Everything must work across ads, product screens, and investor decks.
If it doesn’t scale cleanly, it doesn’t belong in the system.
Confidence over urgency
We don’t shout, exaggerate, or push. ivault communicates with calm authority and lets clarity build trust.