ivault Brand Book

Our visual brand guiding principles are made up of cohesive and expressive elements, which allow room for creativity while maintaining visual harmony. 

The core components like our logo,  color palettes, photography and typography treatment keep ivault grounded and consistent, ensuring that our brand is recognizable wherever it appears.

Our Mission

The world doesn’t need more stuff.

It just needs a way to share what people already have in a safe, sustainable way.

That’s why we built ivault – the blockchain-enabled app that builds a community, empowers people to take control of their impact and rewards them for buying less.

Brand Personality

Our brand personality is who we are. It dictates how we express ourselves. Just as a friend might communicate her personality through the way she talks and how she dresses, our brand personality is the guiding force behind how we speak, look and act.

Pioneering

Inviting

Empowering

Tone of Voice

The ivault brand is pioneering, inviting, and all about empowering our users. We’ve made these the principles of our voice - so we always sound like us.

Pioneering

Our product is trailblazing. We’re excited about how it can help people choose a better way to live. But we stay modest. More inspiration, less bluster and boasting.

Inviting

ivault is open to everyone. We ask questions and encourage people to have a say in how we work. Together, we can build a community people love to be part of.

Empowering

We’re here to give people the tools they need to make the changes they want. As their tech ally, we explain things simply, and use our words to support them.

.PDF format   200KB

The Logo

The ivault logo is bold yet simple. The mark, a combination of the first two letters 'i' and 'v' reminds of a shield, which suggest a sense of safety and security. The green-blue gradient suggests calmness and is a nod towards a healthy planet. The slogan "Rent, earn, connect" explains the benefits of our service to our users, in an easy-to-understand way. 

ivault_logo_full_color_positive_vertical
ivault_logo_full_color_positive_horizontal
ivault_logo_black_vertical_slogan
ivault_logo_full_color_negative_vertical_slogan
ivault_logo_black_horizontal_slogan
ivault_logo_full_color_negative_horizontal_slogan
ivault_logo_full_color_positive_vertical_no_slogan
ivault_logo_full_color_negative_virtical_no_slogan
ivault_logo_full_color_positive_horizontal_no_slogan
ivault_logo_full_color_negative_horizontal_no_slogan
ivault_logo_black_vertical_no_slogan
ivault_logo_white_vertical_no_slogan
ivault_logo_black_horizontal_no_slogan
ivault_logo_white_horizontal_no_slogan

.ZIP format   12.8MB

Typography

Typography

.ZIP format   12.4MB

Colour

Color Schemes

Photography

 

Artistic women
SUPing on the beach
A Happy Beautiful Woman Texting On Her Mobile Phone While Relaxi
Book clubs are a great way to make new friends
Suburban home wooden storage utility unit shed with miscellaneous stuff on shelves, bikes, exercise machine, ladder, garden tools and equipment. Messy and chaos at house yard barn. Organization order
Female DJ at rooftop party
Couple standup paddleboarding
Refuse compactor working at garbage dump
Mother-in-law teaching daughter-in-law how to use sewing machine
Young businessman in business casual outfit , use electric bike for mode of transport
man cleaning terrace with a power washer – high water pressure cleaner on wooden terrace surface
Portrait of senior woman sitting on bench in autumn park. Old lady feeling lonely and sad.
A group of young adult people are marching together on strike against climate change
Young woman holding unopened envelopes with unpaid bills and writing expenses
Beautiful and fashionable girl walking the city  and looking at shop windows.
At the College House Costume Party: Fun Guy Wearing Space Suit Dances Off, Doing Robot Dance Modern Moves. With Him Beautiful Girls and Boys Dancing in Neon Lights.
Cute family on a video call while yacht sailing
Girls singing together on karaoke night
Confident young African woman

.ZIP format   17.5MB

Mobile App Artworks

 

lostfound_lifestyle
trending_boards_2400
sharing_is_caring_2400
Phone_close_up_sitting
reward_bluepants_2400
how-its-done-multiple-people_phones_2400
rewards_greybackground_2400
tending boards_greybackground_2400
how_ivault_works_1234_black
marketplace_greybackground_2400
privacy_greybackground_2400

.ZIP format   11.9MB

Examples

 

Vermiete_Angel
Vermiete_Bohrer
Miete_Mixer
Vermiete_toolbox
Miete_kamera

Contact

Remy van Donk
Global Brand Director
rv@vaultsecurity.io

ivault AG
Zürcherstrasse 66
8800 Thalwil
Switzerland

ivault.io
ivault.app